New Year, New Website: A Checklist for Businesses to Evaluate Their Current Website
The start of a new year is the perfect time to take stock of your website and ensure it’s working effectively for your business. Here’s a simple checklist to help you evaluate your site and identify areas for improvement:
1. Is Your Website Mobile-Friendly?
With over half of web traffic coming from mobile devices, your site must look and function beautifully on smaller screens. If your website isn’t responsive, it’s time for an update.
2. Is It Fast Enough?
Slow-loading websites frustrate visitors and hurt your SEO rankings. Test your site speed using tools like Google PageSpeed Insights and address any issues.
3. Does It Reflect Your Current Branding?
Your website should align with your brand’s messaging, visuals, and tone. If you’ve rebranded recently, ensure your site reflects these changes.
4. Is It Easy to Navigate?
Visitors should be able to find what they need quickly. Review your menus, call-to-action buttons, and overall layout to ensure a seamless user experience.
5. Are You Leveraging SEO?
Optimise your site with relevant keywords, meta descriptions, and alt text for images. This helps improve your search engine visibility and attracts the right audience.
6. Is Your Content Up to Date?
Outdated content can make your business appear inactive. Review your blog, services, and contact information to ensure everything is current.
7. Are You Tracking Performance?
Tools like Google Analytics or Squarespace’s built-in analytics can help you understand how visitors interact with your site. Use this data to make informed improvements.
At WebsByMads, we can help you assess your website and make the updates needed to keep it competitive in 2025. Let’s make sure your online presence reflects the best of your business. Get in touch today to schedule a consultation.
Your Designer
Hi, I’m Danielle. I've been working with businesses to create stunning websites and marketing campaigns for over five years. I have worked with all types of clients of all sizes, from entrepreneurs to global corporations, and I combine my graphic design & branding experience with Squarespace specialism to make bespoke websites that are uniquely you.
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