SEO Basics: How to Help Your Website Get Found Online
Having a website isn't enough—you need to ensure it's visible to potential customers. Search Engine Optimisation (SEO) helps your website rank higher on search engines like Google, making it easier for people to discover your business.
Understanding SEO
SEO involves optimising your website’s structure, content, and performance to improve search rankings. The key aspects of SEO include:
Keyword Research: Identify and use relevant search terms that potential customers are looking for.
On-Page SEO: Optimise page titles, meta descriptions, headers, and content to include targeted keywords.
Technical SEO: Ensure fast loading times, mobile-friendliness, and proper website indexing.
Link Building: Gain backlinks from reputable sources to boost credibility and authority.
Squarespace’s SEO-Friendly Features
Squarespace simplifies SEO with built-in tools that help improve your website’s search rankings. Here’s how Squarespace makes SEO easy:
Customisable Page Titles & Meta Descriptions: Optimise your content for search engines with ease.
Mobile Optimisation: Every template is mobile-friendly, enhancing the user experience.
Clean URL Structures: SEO-friendly URLs improve website visibility and ranking.
Automatic Sitemaps: Squarespace automatically generates and updates your sitemap for better indexing.
Best Practices to Boost Your Website’s SEO
To improve your website’s SEO and attract more visitors, follow these best practices:
Use Keyword-Rich Content: Naturally integrate relevant keywords into your website’s copy, blog posts, and product descriptions.
Optimise Images: Compress images to reduce load times without sacrificing quality.
Improve Internal Linking: Link to relevant pages on your site to help visitors navigate easily and improve indexing.
Regularly Publish Content: Consistently updating your blog with valuable content keeps your website fresh and engaging.
Encourage Reviews & Backlinks: Positive customer reviews and backlinks from other websites can enhance your website’s credibility.
Tracking Your SEO Progress
Monitoring your SEO performance is crucial for continuous improvement. Use tools like Google Analytics and Google Search Console to track traffic, keyword rankings, and user behaviour. Squarespace also offers built-in analytics to measure site performance and engagement.
SEO is an ongoing process that requires consistent effort, but the rewards are worth it. By implementing these SEO basics and utilising Squarespace’s built-in features, you can improve your website’s visibility and attract more customers.
At WebsByMads, we help businesses optimise their websites for local search, ensuring they rank higher and attract more customers in their area. Let’s get your business noticed—get in touch today!
Your Designer
Hi, I’m Danielle. I've been working with businesses to create stunning websites and marketing campaigns for over five years. I have worked with all types of clients of all sizes, from entrepreneurs to global corporations, and I combine my graphic design & branding experience with Squarespace specialism to make bespoke websites that are uniquely you.
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