How to Optimise Your Website for Local Search Results
If you're a local business, showing up in search results when potential customers look for services near them is crucial. Local SEO (Search Engine Optimisation) helps you rank higher on Google, making it easier for people in your area to find you. Here’s how to optimise your website for local search results and attract more local customers.
1. Optimise Your Google My Business (GMB) Listing
Your Google My Business profile is one of the most important tools for local SEO. If you haven’t claimed and optimised your GMB listing yet, do it now!
Make sure your business name, address, and phone number (NAP) are accurate and consistent with your website.
Choose the correct categories for your business.
Add high-quality images and a detailed business description.
Encourage happy customers to leave reviews—businesses with more positive reviews rank higher.
2. Use Location-Based Keywords
To rank well in local searches, your website content should include location-specific keywords. For example:
Instead of just "plumber services," use "plumber services in York."
Instead of "best coffee shop," use "best coffee shop in Manchester."
Add these keywords naturally throughout your site—on your homepage, service pages, blog posts, and meta descriptions.
3. Ensure Your Website Has Consistent NAP Information
Your Name, Address, and Phone Number (NAP) should be the same across your website, social media, and business directories (like Yelp or Trustpilot). Inconsistent information can hurt your local rankings.
4. Create Local Content
Regularly updating your website with relevant, local content helps boost your visibility. Consider writing blog posts about:
Local events related to your industry.
Customer success stories from your area.
Guides, tips, and FAQs that include location-based keywords.
For example, if you’re a personal trainer in London, a blog titled “Best Outdoor Workout Spots in London” could attract local searches.
5. Get Listed in Local Directories
Google values businesses that appear in multiple trusted sources. List your business in:
Local business directories (e.g., Yell, Thomson Local).
Industry-specific directories.
Local chamber of commerce websites.
6. Improve Website Speed and Mobile Usability
Google prioritises mobile-friendly websites in search rankings. Ensure your site:
Loads quickly (use tools like Google PageSpeed Insights to check).
Is mobile-responsive and looks great on all devices.
Has clear, easy-to-click call-to-action buttons (e.g., "Call Now" or "Book an Appointment").
7. Encourage Customer Reviews and Respond to Them
Reviews play a huge role in local rankings. Ask happy customers to leave reviews on Google and other platforms. Always respond to reviews—both positive and negative—to show you’re engaged with your customers.
At WebsByMads, we help businesses optimise their websites for local search, ensuring they rank higher and attract more customers in their area. Let’s get your business noticed—get in touch today!
Your Designer
Hi, I’m Danielle. I've been working with businesses to create stunning websites and marketing campaigns for over five years. I have worked with all types of clients of all sizes, from entrepreneurs to global corporations, and I combine my graphic design & branding experience with Squarespace specialism to make bespoke websites that are uniquely you.
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