Designing a Website For Your Plumbing Business
When someone requires plumbing services, they’re always going to want the best in the business. But how do you convince online users that you’re the right person to fix that leak, unclog that drain, and get the household pipes back in working order? The key is having a user-friendly website that provides pertinent information and directs customers to your services in real-time. Here’s how to design a plumbing website which flows like any good plumbing system should!
To run a successful plumbing business, it’s essential to have a strong online presence and a website which is easy to navigate.
A well-designed website is your first step in attracting new customers, showcasing your services, and establishing your brand identity within the industry.
Creating that website requires careful planning and attention to detail. In this article, we'll provide tips for designing a user-friendly and visually appealing plumbing website; one that offers easy navigation, mobile responsiveness, and relevant contact information.
Here’s our 5 tips:
1. Keep the design simple and easy to navigate
When designing a website for your plumbing business, you’ll want it to be as streamlined and easy to navigate as possible. Your website should be neatly organised, allowing visitors to find the information they need quickly. Consider using a clean and minimalist design, with clear navigation menus and a logical site structure. You should ensure that visitors can quickly find your contact information, as sometimes all they will want when they land on your website is a number to call you or a chat function to purchase your services for an emergency plumbing matter!
2. Make the web design mobile responsive
In the modern world, if someone needs plumbing services, the chances are they’re going to be looking up plumbing websites on their mobile phones, rather than sitting down to open up a laptop. With that in mind, your website should be as mobile responsive as possible, meaning that it should look and function just as well on a small screen as it does on a desktop computer.
As an additional note, a mobile responsive website will not only provide a better user experience for visitors, but it will also improve your search engine rankings, as Google prioritises mobile-friendly websites in its search results.
3. Showcase your services and expertise
Your website is your place to showcase the exact services you provide and demonstrate your expertise in the industry. Consider including a dedicated page for each of your individual services, with detailed descriptions, and high-quality images. You may also want to include relevant customer testimonials.
And while you may think it’s necessary to include an extensive backstory about how your business came to be and your historic reputation in the industry, this should be saved for a secondary page and not be prominent on your website’s landing page. With plumbing, customers will want to know about how you can help them right now, rather than your long and extensive history within the industry!
4. Include relevant contact information
Your phone number, email address, and physical address should be prominently displayed on every page of your website. You may also want to include a contact form to make it easy for visitors to get in touch with you (or you with them).
If you feel it necessary, you might also want to add a live chat feature to provide real-time support to visitors who have questions or need assistance.
5. Use high-quality images and visuals
Visuals are an important part of any website, and this is especially true for a plumbing business. High-quality images and visuals can help showcase your work and make your website more visually appealing - not to mention more professional. You may also want to use professional graphics and icons to enhance the design and usability of your website.
