How Fast is Fast Enough? The Importance of Website Speed
You have 3 seconds to make a good impression – literally. That’s how long most visitors will wait before clicking away from a slow-loading site. When attention spans are short and competition is fierce, speed becomes your silent superpower.
Here’s why your site’s performance isn’t just a “nice-to-have” – it’s a business essential.
1. Speed = User Experience
Think about the last time you visited a slow site. Annoying, right? A speedy website keeps visitors engaged, helps them find what they need, and makes them more likely to stick around, click around, and convert.
Slow = frustrating. Fast = frictionless.
2. Speed Impacts Your SEO
Google has made it crystal clear: speed is a ranking factor. That means if your website is slow, it’s being pushed down in search results – even if your content is amazing.
So if you're trying to get found on Google, especially by local customers, your website speed matters just as much as your keywords and content strategy.
3. Speed Influences Conversions
This one’s huge: a 1-second delay in page load time can drop conversions by up to 7%. Whether you’re collecting leads, booking clients, or selling products, slow load times can cost you real money.
People are less patient than ever – and there's always another option one click away.
4. Mobile Traffic Can Make or Break You
Over 50% of web traffic comes from mobile users. If your site isn’t lightning-fast on phones, you’re not just annoying users – you’re actively losing them.
From lazy-loading images to lightweight themes, mobile optimisation should be a top priority.
👉 Want a lightning-fast website that actually works for your business? Let’s make it happet
Hi, I’m Danielle. I've been working with businesses to create stunning websites and marketing campaigns for over five years. I have worked with all types of clients of all sizes, from entrepreneurs to global corporations, and I combine my graphic design & branding experience with Squarespace specialism to make bespoke websites that are uniquely you.
Ready to discuss your project? Book a free 15 min consultation call!
