Spring Cleaning for Your Website – How to Audit your Site
Just like your closet or your inbox, your website can start to feel a little... cluttered. Links break, content gets outdated, and things that once looked fresh can start to feel stale. That’s why a digital spring cleaning isn’t optional – it’s essential.
Here’s your step-by-step guide to auditing and optimizing your online space so it stays fresh, fast, and fully aligned with your goals.
1. Scrub for Broken Links & Errors
Broken links frustrate users and make your business look unprofessional. Run your site through a tool like Broken Link Checker and clean up any 404 errors or redirect loops.
2. Update Your Content
Is your About page still accurate? Have your services evolved? Do your photos still reflect your current branding? Refreshing your text, images, and offerings ensures your website feels alive – not like it was last touched in 2021.
3. Speed Things Up
We talked about speed already, but it’s worth repeating here. Compress oversized images, remove plugins you’re not using, and consider switching to faster hosting if your current provider is sluggish.
Speed = trust, and trust = conversions.
4. Test for Mobile-Friendliness
A mobile-unfriendly site is like showing up to a Zoom meeting in pajamas. Run a mobile test with Google’s Mobile-Friendly Test and make sure your fonts, buttons, and layout adapt smoothly across devices.
5. Tune Up Your SEO
Review your page titles, meta descriptions, and keywords. You don’t need to overhaul everything, but small changes like adding location-based keywords or updating service pages can make a big difference in traffic.
6. Review Your Analytics
Are people visiting your site but not taking action? Are certain pages getting all the views? Use Google Analytics to spot opportunities for improvement – or to celebrate what’s working well!
👉 Want help with a full audit, refresh, or total revamp?
Hi, I’m Danielle. I've been working with businesses to create stunning websites and marketing campaigns for over five years. I have worked with all types of clients of all sizes, from entrepreneurs to global corporations, and I combine my graphic design & branding experience with Squarespace specialism to make bespoke websites that are uniquely you.
Ready to discuss your project? Book a free 15 min consultation call!
